How Nathaniel Ru Creates A Great Legacy Restaurant From Scratch

Very few people can start from scratch when they take over a restaurant. Often times, many people gain ownership over a restaurant by buying a franchise. Even though independently owned franchises can have their advantages, they still need to have enough similarities with the other restaurants in the franchise in order to represent it well enough. Fortunately, Nathaniel Ru and his friends have found a way to start from scratch. One thing that helped them was inspiration from looking for some healthy choices in fast food. They were passionate about eating healthy while they were in college. At some point, they noticed an issue in the fast food industry. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

 

This world has a really discouraging outlook when it comes to health. For one thing, a lot of people are facing obesity problems. One of the cause of this issue is the indulgence age where there are tons of fast food joints being advertised for their tastiness. It doesn’t help that another message for healthier eating seems to suggest that one has to eat bland and tasteless food in order to gain a healthier body. Therefore, Nathaniel and friends have a lot of work to do in order to send out a different message. Learn more: http://www.businessinsider.com/sweetgreen-founder-interview-nathaniel-ru-2016-3

 

One thing that has inspired the owners of Sweetgreen is that they wanted to feed more people better food. They wanted to see people eat better and enjoy true health. The issue that they see in society is very multi-layered. For one thing, they have very little energy because of the overly processed foods. They also struggle with their weight and their body image. Therefore, people are stuck feeling like they are less valuable because of the ingredients that have been put into their food. However, they also need to have enough money to support themselves. Therefore, the dilemma is great. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA

 

Nathaniel has decided to take on this dilemma with his brand of food. His whole point is to make it so that people are able to enjoy great tasting food while getting healthier. The whole point for his type of restaurant is to promote a healthier and happier lifestyle. Learn more: http://www.bizjournals.com/washington/news/2016/09/23/bluecart-simplifying-restaurant-orders-video.html